How to choose the best media monitoring


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You care about searching info in the media in an easy and effective way, to obtain only relevant information instead of spending time reading information that is useless to you. If you decide to entrust a professional company with the media monitoring in order to avoid high cost, the following are 7 tips of choosing proper monitoring:

  • Decide on the information type you need to search in the media. ( Our tip:  Information about your own company, competitors, market, legislation amendments, etc. What about your tip?).
  • If the information you need to search for changes frequently (on daily, weekly basis), we recommend Online media monitoring to you.( Our tip:  In case of the online monitoring, you are the search boss, determining yourself the type of searched information as well as time and place of search (which media). In cooperation with us, you will obtain the tool allowing you to search quickly, easily and effectively).
  • If the information you need to search for changes only sporadically, we recommend Offline media monitoring to you.( Our tip: In this type of service, the media monitoring supplier will provide you with the news based on the keywords chosen by you. You will save time and obtain relevant information. In case of cooperation with us, we will be glad to help you with proposal of the keywords and topics for media monitoring so as you obtain only relevant information ranked according to your importance).
  • If you need to obtain fast and comprendious overview of certain industrial sector, we recommend the sector overview to you - Actual report. ( Our tip:  Actual report offers you a brief but comprendious overview of certain industrial sector (e.g. banking, power engineering, automotive industry..). You will obtain all important information about particular sector and be able to study it over in a minimum time with maximum information value. It is a standard product, often cheaper than classical media monitoring, thus you can also save money.
  • If you are interesting in obtaining info about business or investment opportunities, we recommend you our products for sales departments.
  • Do you want to know if your company, products or representatives are subject to Internet blogs and discussions? Do you want to be able to respond to the bloggers‘ entries or verify if they have correct information? You can find it out through our service – blogs and internet discussions monitoring.
  • If you choose the strategy of communication with the public through the media or would like to evaluate your PR agency activity effectiveness, we recommend you the Media analysis. The media analysis can answer your questions whether or not your strategy was chosen properly, has brought a positive results and desired publicity.


If you are still unsure about the product suitable to you, you can test all our products free of charge.